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What sort of advertising packages can FrontSQL support?
What sort of advertising packages can FrontSQL support?


What sort of advertising packages can FrontSQL support?
FrontSQL Pro offers simple rotating banner advertisements including "impressions" and "click-through" statistics available for each advertisement. The advanced advertising service which will be offered with FrontSQL Enterprise includes enhancements such as:
· context-sensitive placement
· reserved positions
· time-based advertising campaigns (per week, per month etc)
· Web-based advertising sales and administration
· activity reporting and reminders to advertisers via email
· optional full auditing of all advertisement impressions
What sort of other services can I offer advertisers using FrontSQL?
With the advanced advertising service, ads can be weighted to appear with selected keywords. You can let your advertisers freely swap ad copy, using a secure route. Automatic reminders can let you and your advertisers know when a campaign is due to start or finish. You can provide up-to-the-minute reports on site traffic and usage, and ad performance.
How can I control subscriber access?
You have total control of who sees what on your site. The subscriber database (either your existing one, or one built by FrontSQL as subscribers visit the site) controls the access you define, whether on a pay-per-view basis, via full subscription or with public access limited to specific sections of the site or of the publication content -- however you want to handle it.
What sort of services can I offer subscribers?
Subscribers can sign up to receive emailed digests of your latest issue, information announcements and renewal reminders. They can be presented with a renewal reminder when they visit the site, or subscribe online for whatever period you wish to offer. A "quick change" feature lets subscribers alter their subscription details and information requests, with notification to your print subscriber database administrator if required. Subscribers may also be offered optional cookie-based automatic login, to permit trouble-free access to protected content when they visit the site.
Let subscribers interact with letters to article authors or to the editor or provide other feedback to make your site more interesting and more responsive. FrontSQL can also handle routing of emails to article authors, with author privacy levels set by you.
In addition to offering Web, print (or both) subscription sales and renewals, special offers and online sales can be carried out for other publications or ancillary products.



 




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